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& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation Recently, Adidas launched a "heterogeneous rise" as the theme of the campaign, released a new ACE and X series soccer shoes, followed by Adidas Manchester United new shirts release, record-breaking sales mad - signed a number of European football giants Adidas has a kind of ambition, this has been in football and Nike brand is already competing with the German occupation of the initiative ? Manchester United, Chelsea, Real Madrid and Juventus are international big team, and now Adidas hopes the first to incorporate the impact of these teams, in football than Nike. cheap jordan shoes for men The German sports equipment brands want to rely on its sponsorship of the team, winning the competition in Western Europe and Nike. This year in the region, football equipment sales upward trend of Nike, Adidas's sales are in decline, despite last year's World Cup because of the reason, moderate decline, but the brand still give up looking for players in each team endorsement of the strategy. and past become brand bubble situation is different, Chelsea, Real Madrid and Juventus and other teams now full and "otherness rise (BetheDifference)" link up. Adidas is trying to make a change, make marketing more inclined street football kicker rather cheap jordans online than a professional player, and "otherness rise" meaning that everyone has their own definition of success in the field of football. Adidas positive and Iris Worldwide, and The Corner cooperation and developing interactive fan, a race to carry out comprehensive "alien Rise" marketing campaign. Manchester United, Chelsea, Real Madrid and Juventus which four teams were involved in, but the effect is the largest initial stage or Manchester United. Adidas did not share all the sales data, just announced, Manchester United jersey sales record has surpassed conventional shopping malls, an increase of 50%. Manchester United's "otherness rise" ma cheap jordans for sale rketing campaign a great success, in the first five days of commencement of the event, to achieve the expected sales of the month. Adidas Man Steve Marks, head of sports marketing, said: "Many retail partners Adidas reported, and compared to last year, sales of the first day of publication shirts rose 200 percent that they feel a huge global demand of consumers. , said Manchester United jersey Adidas released its kind ever published in the most successful events. " In the football field, and more emphasis on individual player Nike marketing strategy compared to Adidas sponsored team finally by combining the advantages of Europe's top league cheap foamposites s clubs, reflected out. The German sports equipment brand now has established cooperation with world football's top 10 clubs in six, given the current Bayern Munich and AC Milan have been used "alien rise," the marketing concept, followed by Adidas likely will launch a unique shirt slogan for these two teams. Manchester United shirt slogan is "Red Devils rebirth (Break Expectations)", Real Madrid was "just perfect (Only Perfect Counts)", Chelsea is "If its not Blue then it will be", while Juventus is "Our Way or No Way". Marks said: "Every club has a great supporter, and our job is to make the team's fans become a fan of Adidas in 2015, we Cheap air jordan 12 for sale online free shipping and the world's two major benchmark level football club - Manchester United. and Juventus to establish a cooperative, after we have established good cooperative relations with several other top clubs, which shows that worldwide cooperation and clubs still Adidas priorities. " In addition to beat Nike, adidas will combine many more practical reasons for the football club's marketing strategy. For each team separately developed brand strategy will lead to dialogue difficult to start, hard to scale. With the "otherness rise" This unified marketing campaign can reduce marketing costs, and for each team to develop their own brand strategy will we Retro jordans for sale aken the ability to expand and maintain a dialogue. Adidas football marketing is located at a crossroads. Replace the original Predator and F50 with ACE and X two new series of soccer shoes, if the marketing campaign could not win young fans, Adidas beat Nike may not realize, dominate the target of Western Europe. But if the Manchester United shirt publication to replicate the success of this pan-football club marketing will be in the two heavyweight brands protracted war, helping to achieve a new round of adidas victory. (. 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Currently, this shoe has been sold on the famous shopping website Concepts.The day before the season Puma launched a new Trinomic XT2 Plus pair of shoes, the shoe body overall pick black tone, details with purple and red Logo, finally to mark the end of the season, other brands have to transfer the case against the bright color, PUMA refers to the hail, the low-key and reserved it for us to create intimate feeling. It is reported that the shoes have now landed in designated shops for sale, like friends may wish to go to the nearby PUMA shop to see it.& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] Nike fiscal second-quarter net profit growth of 40%. Western Europe revenue soared, North America and Greater China market revenue growth, boosting the performance of the season. Nike said that, excluding exchange rate factors, seasonal Nike brand overall revenue growth of 9%. The company said revenue grew 9.2 percent in North America, Western Europe revenue increased significantly by 18%. Greater China revenue grew 8.1%, excluding foreign exchange impact of an increase of 5%. Earlier this year, Nike said it expects fiscal first-half China market revenue will decline, the second half of fiscal year results stabilized. Nike brand in the Chinese market, future orders grew 4%, excluding exchange rate impact on growth of 1%. Global Future orders rose 12%, up 6% over the same period last year. Excluding the foreign exchange impact of the global future orders increased by 13%. second fiscal quarter ended November 30, the Nike net profit of $ 537 million, earnings per share of 59 cents. Net profit of $ 384 million, earnings per share of 57 cents a year earlier. Over the same period last year included a loss from discontinued operations of $ 137 million one. Revenue increased 8 percent to $ 6.43 billion. expected by Thomson Reuters (Thomson Reuters) survey of analysts given 58 cents earnings per share, revenue $ 6.44 billion. Gross margin rose to 43.9 percent from 42.5 percent. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: shoes famous network & nbsp; global fashion brand network.)